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A new Monster is roaring its way into town this Chinese New Year
Ducati Malaysia (Next Bike Sdn Bhd), a company under the national conglomerate NAZA Group of Companies is ushering in the Chinese New Year with the launch of a new Ducati Monster model and an incredible festive Chinese New Year promotion that will certainly tempt Ducati lovers!
Kick-starting 2013, Next Bike is introducing the latest addition of the brand’s fan-favourite - Ducati Monster, during the month of the Chinese (Lunar) New Year. The year of 2013 also marks the 20th Anniversary of Ducati Monster.
First shown at the Cologne motorcycle show back in 1992, the original Ducati Monster design, which was innovative and ahead of its time, went into production in 1993; creating the modern “naked” segment and becoming Ducati’s best-selling model. Now 20 years later and through its gradual evolution, the Ducati Monster is still world renowned for its uniquely iconic style, with 250,000 units of Monsters sold across the globe.
The Monster family reaches a milestone 20 years of production in 2013 and Ducati Malaysia celebrates the 20th Anniversary of the iconic naked motorcycle by launching the latest Ducati Monster.
According to Datuk Wira SM Faisal Tan Sri SM Nasimuddin, NAZA Group of Companies Joint Group Executive Chairman, Ducati Monster went into production in 1993, creating the modern “naked” segment and becoming the Ducati’s top selling model and world-famous icon of design with more than 250,000 units sold worldwide. After 20 years, Ducati Monster is still roaring ahead and continues to write its own history and legacy. The Ducati Monster offers more than merely a stylish ride - it gives owners a unique identity and way of life. In Malaysia, there are currently 900 Ducati Monsters on the road, and the number is ever growing.
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