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7:10 AM
Aspar MotoGP team to have M7 energy drink as new main sponsor
Motorev Schulleiter
The Aspar Team will once again be expanding its operation in MotoGP for 2014, with a new project which features an international flavour. Adding to the team’s Spanish roots and an American and Japanese rider combination, the premier class outfit will be incorporating a new Malaysian main sponsor: DRIVE M7. Part of Mutiara Motors group, DRIVE M7 is an energy drink brand which has had a presence in its home continent since 2011. Now it looks to make gradual expansion into the Asian, European and North American market. The Aspar Team continues a progressive internationalisation process, with a real revolution in 2014.
After establishing itself in the MotoGP/CRT class over the past two seasons, the Aspar Team has an even more competitive project in place for 2014 and the new Open Class concept put in place for the top level of Grand Prix racing. The new Honda RCV1000R and former World Champions Nicky Hayden and Hiroshi Aoyama are the new lineup, which will begin preseason testing shortly. The new team colours will be the green, silver and black of DRIVE M7.The DRIVE M7 brand has a long history of sporting collaboration, in disciplines such as Formula V6, Drift, Japan GT300 and GT500. The move to MotoGP as main sponsor of the Aspar Team –soon to be named DRIVE M7 Aspar Team- is another step forward for the company. M7 a company renowned for its production of some of the best international car performance products. DRIVE M7 is scientifically formulated and tested to provide maximum power and endurance to its consumers.
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